General Statement

This privacy statement explains our on-line policies and practices pertaining to customer information. It is our goal to make sure you understand how we collect and use information through this website, and how you can contact us if you have any questions or concerns. We value our customers and through this communication of our data handling practices we hope to facilitate a trusting and long-lasting relationship with you.

This site integrates other web sites and may be integrated into other web sites. We urge you to review the privacy policy of each site that requests information from you before providing your information, especially those that require personal or financial data.

Our Organization and Website

We are a franchise dealer of Chrysler brand products and services. This Privacy Statement describes the way that this website Lipscomb Chrysler Dodge Jeep Ram collects and uses the personal and non-personal information about you that we collect or that you provide through this website. Our website provides information about certain brands of products including Chrysler brand automobiles. Although we are an affiliated franchise dealer of Chrysler products and services, we make no representations on behalf of Chrysler LLC or their affiliated companies.

The business purpose of this website is to provide you on-line information about our dealership and our products and services. This On-Line Privacy Statement outlines the information we may collect and how we may use that information in the course of conducting our business. This statement describes the protections in place against collecting and using children's data.

Personally Identifiable Information We Collect From You and Methods of Collection

During a normal visit to our site personally identifiable information about you, such as your name, mailing address, email, and telephone number, is not collected unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our websites; however you may be unable to participate in certain promotions, have an order fulfilled or receive product information (such as a quote on a product) or qualify for a credit application, if applicable.

Our primary goal in collecting personal information from you when you visit our website is to provide you with the information you need about our products and services. For example, we will ask you for personal information in order to fulfill your request for information on a particular vehicle, service or incentive. We will use this information to contact you regarding the same. This information may be used in order to provide you with products that you may be interested in or to improve our service or functionality and ease of use of our website.

In some cases, an email notification may be generated to inform you of receipt of your request or information. This is the case when you choose email as the method of communication for fulfilling the request.

We also may collect different types of customer information from a number of sources in meeting your products and services needs. We collect information to: identify you; learn about your situation; help us assess requests for products and services, confirm facts about you and help us deliver requested products and services. We may obtain customer information from a variety of sources.

How We Use the Personally Identifiable Information We Collect

Personally identifiable information collected on our website or other integrated sites may be used to:

• Fulfill a site user request such as send marketing or promotional materials, including e-mails, or other information
• Fulfill and deliver an order for goods or services such as a request for quote
• Respond to your comments or requests for information
• Meet a request for or to develop new products or services
• Contact you if necessary in the course of processing or shipping an order for products or services
• Generate site analytics to help improve our site layout, content, product offerings and services
• Compile user data that is stored in our or other corporate databases and that may be used for marketing and other permissible and appropriate purposes
• Match personal data collected here with data about you collected offline
• Comply with legal requirements
• Other permissible business uses

Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of Collection

During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. During normal use, our website does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this info on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, recognize peak usage times and analyze potential site redesign.

When you visit our website a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The data generally gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.

When you view one of our websites or interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features.

How We Use the Aggregate (Non-Personally Identifiable) Information We Collect

Non-Personally identifiable information collected on our website or other integrated sites may be used to:

• Compile aggregate and statistical data to help in website design and to identify popular features
• Measure site activity to allow us to update our site to better meet user wants and needs

We utilize session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

• Is performed on an aggregate level and does not identify you or your information personally
• Involves the use of a third party vendor acting on behalf of us
• Is performed in order to improve our website and the user experience
• May include the use of session and/or persistent cookies to track user movement across this and other websites or to track other events within or across this and other websites
• May be shared with other entities where deemed appropriate

Sharing Your Information

Personal information you provide to us in the course of requesting a product or service through this website may be gathered and stored in our database and subject to applicable legal restrictions in one or more other associated corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other associated websites.

We do not sell, rent, share or otherwise provide your personally identifiable information to others except as stated and as otherwise permitted by law.

We may share personal information that we collect about you with other companies within our family of companies or subsidiaries or our business partners and affiliates. Our "family of companies" is the group of companies related to us by common control or ownership. Our business partners and affiliates may include other companies that provide related products or are integrated on our website. We share information within this "family" as a normal part of conducting business and offering products and services to our customers. We may also share personal information with Chrysler and its subsidiaries and affiliates who in turn may share personal information that you provide to us as permitted by applicable federal or state personal information sharing restrictions. This sharing may be desirable in order to honor your request for a price quote on a vehicle, to provide information for purposes of contacting you in the regular course of business and for other permissible uses.

We will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on our dealership, our family of companies, Chrysler including its subsidiaries and affiliates or the site; (b) protect and defend the rights or property of our dealership, our family of companies, Chrysler including its subsidiaries and affiliates and this site; and, (c) act under exigent circumstances to protect the personal safety of users of our dealership, our family of companies, Chrysler including its subsidiaries and affiliates, its web sites, or the public.

Site metrics for our website may be shared within our family of companies and within Chrysler including its subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

Links to Other Sites

We may provide links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you can understand how those sites collect, use and share your information. We cannot be responsible for the privacy policies or other content or data handling practices on other websites.

For instance, this site may integrate an on-line financing application to provide you with specific financial services that you may request. Be sure to review their privacy statement prior to providing personal or financial data.

Children's Privacy

We do not intend to collect personal information from children under 13 years of age. If a child has provided us with personal information a parent or guardian of that child may contact us (contact information shown below) if the parent or guardian wants the child's information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information collected on this site.

Contacting Us

If you have any questions or comments concerning this privacy statement or have any questions regarding the contents of this website please contact us at [DealershipPhone].

Copyright Notice

All text, images, graphics, animation, videos, music, sounds, UI, data and other materials on this site are subject to the copyrights and other intellectual property rights of the dealership, Chrysler, and our affiliated companies and licensors. Materials may not be copied for commercial use or distribution, nor may these materials be modified or reposted to other sites.

Trademark Notice

All trademarks displayed on this site are subject to the U.S. trademark rights. These trademarks include, but are not limited to, product brand names, vehicle model names, slogans, and logos and emblems. The unauthorized use of any trademark displayed on this site is strictly prohibited.

Changes in Policy

We reserve the right to change our Privacy Policy. A revised Privacy Policy will only apply to data collected subsequent to its effective date. All modifications or updates will be posted on our site. By using our site, you agree to the terms the Privacy Policy in place at the time of your use. Your continued use of our site constitutes your acceptance of such revised privacy policy. If you do not agree to our privacy policies, please do not use our site.

California Privacy Rights

Under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. For example, if you make a request during the 2008 calendar year, we will provide you with information regarding any sharing activities during the 2007 calendar year.

Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response. The California "Shine the Light" law applies to California residents for business transacted by California dealers, only.

To obtain this information please provide your name and address to [DealershipEmail], with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response.

Privacy Policy Supplement for the Foureyes Tool

Last Updated and Effective Date:
June 16, 2025

This Foureyes supplement to the Dealer's Privacy Policy ("Privacy Policy Supplement") addresses how personal information is collected, used, disclosed, and otherwise processed by Foureyes, LLC and its subsidiaries and affiliates ("Foureyes") on behalf of the automotive dealers and dealer or automotive group customers that are using the Foureyes Tool (collectively, the "Dealer(s)").

The Dealer posting or linking to this Privacy Policy Supplement uses the Foureyes platform and tools (such as Foureyes' analytics and reporting system and/or Foureyes' customer communications hosted system) (collectively, the "Foureyes Tool" or the "Tool"). Foureyes is operating as a service provider/processor to the Dealer and processing personal information on the Dealer's behalf.

For information about data rights available under U.S. state privacy laws and the California Notice at Collection, please see the State-Specific Privacy Addendum to the Dealer Privacy Policy Supplement.

Please also review the Dealer's Privacy Policy, Terms and/or any other applicable terms or agreement that may apply to your use of the Dealer's website or other services. If you have any questions, comments, or concerns, please contact the Dealer directly.

From time to time, Foureyes may update this Privacy Policy Supplement as described in the Changes to this Privacy Policy Supplement section below.

1. Scope of This Privacy Policy Supplement
1. The Foureyes Tool
   This Privacy Policy Supplement applies to personal information that Foureyes collects, uses, discloses, and otherwise processes on behalf of the Dealer when you access, use or otherwise interact with the Dealer's website or otherwise communicate or engage with the Dealer where the Dealer has implemented the Foureyes Tool. This Privacy Policy Supplement covers only processing via the Foureyes Tool and no other processing by the Dealer. For information about how the Dealer processes personal information, please refer to the Dealer's privacy policy.


2. Out of Scope
   This Privacy Policy Supplement does not apply to processing activities by Foureyes that are not described in this Privacy Policy Supplement, including but not limited to processing activities for which Foureyes acts as a business/controller.

This Privacy Policy Supplement does not apply to the Dealer website or processing activities occurring on the Dealer website outside the scope of the Foureyes Tool. It also does not apply to Dealer communications occurring outside the Foureyes Tool or other processing activities performed by the Dealer. For information about how the Dealer processes personal information, please refer to the Dealer's privacy policy.

This Privacy Policy Supplement does not apply to or cover websites or resources that are not connected with the Foureyes Tool, with which Foureyes does not have a contractual relationship and over which Foureyes does not have control ("External Websites"). By clicking on links to External Websites, the operators of the External Websites may collect personal information. Foureyes is not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

2. How the Foureyes Tool Works
   The Foureyes Tool collects, generates and otherwise processes personal information when you interact with the Dealer's website, engage with the Dealer by phone, or by filling out a form or interacting with chat functionality on the Dealer's website, and/or receive and interact with email communications and/or SMS messages from the Dealer, where the Dealer's website and/or communications are connected with or sent and received through the Foureyes Tool. For more information about how the Foureyes Tool works and your opt-out options, click here and see the Your Choices section of this Privacy Policy Supplement.


3. Personal Information Processed by the Foureyes Tool
   As used in this Privacy Policy Supplement, "personal information" means any information that identifies or could be used to identify an individual person. For example, personal information may include name, email address, and IP address, or other unique identifier. It also includes other non-public information that is associated with such identifying information. Personal information does not include aggregated or anonymized information.
   
   The Foureyes Tool collects the following types of personal information on behalf of the Dealer:
1. Information You Provide
• Contact Information: The Foureyes Tool collects contact information that you provide in your interactions with the Dealer, such as by submitting a contact form or communicating with the Dealer by phone, email or chat. This includes information such as your name, personal phone number, home address, and email address.
• Customer Profile: When you interact with the Dealer website, the Foureyes Tool generates a unique visitor ID number and visitor traffic number and creates a user profile. The Foureyes Tool collects information that a user provides through the Dealer website and interactions with the Dealer, as described in this Privacy Policy Supplement, and includes that user-provided information in the user profile. The Foureyes Tool also combines information collected automatically (described below) with user profile information for the same individual.
• Chat and Phone Communications: The Foureyes Tool collects information that you enter into or through a chat feature or functionality made available on the Dealer website and/or information provided through phone communications with the Dealer. This information may include contact information and the content of any chats that you provide, including any inquiries or requests and your chat history.
• SMS messaging and Marketing Emails: The Foureyes Tool collects your contact information and the content of your email communications with the Dealer. If you provide the Dealer with consent to receiving text messages, the Foureyes Tool may collect the phone number that you provide and your messaging history including any information included in those messages. Mobile information will not be shared with third parties for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.


2. Information Collected Automatically
• Log data: This may include your Internet Protocol ("IP") address, browser type and settings, the date and time of your request, and how you interact with our Services.
• Device information: This may include your browser type and version, browser settings, time zone, unique device identifiers, available plugins, information about your approximate location (as determined through your IP address), mobile, computer, and/or device hardware information (e.g., operating system version, hardware model, IMEI number, and other unique device identifiers, MAC address, and device settings), device event information, log information, and crash data.
• Usage information: This may include features that you use, clickstream data, access dates and times, and how you interact with the Dealer website. This information may also include the traffic source for the visit, referring / exit pages and URLs, how you interact with links on the Dealer website, landing pages, and pages viewed. The Foureyes Tool also may collect the date and time you open an email communication or click on any links in an email sent via the Foureyes Tool, and the Foureyes Tool may associate this information with the email address we already have from you.


3. Information from Third Party Sources
   The Foureyes Tool may access or receive information from third-party sources that the Dealer connects or uploads to the Foureyes Tool. These third-party sources of information may include the Dealer's internal and/or third-party business operations and marketing systems and other third-party service providers to the Dealer, such advertising or analytics vendors.


4. Sensitive Personal Information
   The Foureyes Tool does not intentionally collect personal information that is considered sensitive under privacy laws, such as genetic data, health information, race or religious information, about users to provide the Services.


4. How The Foureyes Tool Uses Personal Information
   The Foureyes Tool uses the personal information collected in the following ways:
• To provide the Foureyes Tool and related services to the Dealer;
• To assist the Dealer in establishing and managing a business relationship with you;
• To send marketing communications, including emails and SMS messages, on the Dealer's behalf;
• To analyze use of the Dealer website and communications;
• To conduct research and analytics related to the Dealer's website and marketing activities, such as to understand how they are being used and where improvements may be needed;
• To personalize and improve user experience on the Dealer's website and when interacting with the Dealer through personalized communications;
• To compile aggregate and anonymized data for Foureyes' own use; and
• For Foureyes' own legal and compliance obligations.


5. How the Foureyes Tool Discloses Personal Information
   On behalf of the Dealer, Foureyes transmits, discloses, grants access, makes available or provides personal information to or with the following types of third parties.
• OEMs and their Digital Program Operators: Foureyes partners with various automotive manufacturers and their affiliates ("OEMs") as a part of their respective certified marketing programs and discloses personal information collected and generated through the Foureyes Tool with them, as set out under Forueyes' agreements with the Dealers and OEMs. Foureyes also discloses personal information to the third-party operators that provide the OEM with digital marketing and sales program technology platforms and program management ("Digital Program Operators"), according to Foureyes' agreements with the OEMs and the relevant Digital Program Operators.
• Connected Data Partners: If the Dealer has established a relationship with a third-party partner that connects data with the Foureyes Tool ("Connected Data Partner"), Foureyes discloses personal information with the relevant Connected Data Partner, as set out under Foureyes' agreements with the Dealer and the Connected Data Partner.
• Foureyes' Service Providers: Foureyes discloses personal information with its own service providers that help Foureyes to provide the Foureyes Tool.
• Third Parties Related to Legal and Compliance: Foureyes may disclose personal information as required to meet its own legal and compliance requirements, as described in Foureyes' own privacy policy.


6. Your Choices - Opting Out of the Foureyes Tool
1. Opting Out of Data Collection by the Foureyes Tool
   You may choose to opt out of data collection by the Foureyes Tool. To opt out, click here. For more information about opting out and how it works, please click here.


2. Opting Out of Marketing Emails and SMS Messages Sent Via the Foureyes Tool
• Email Opt-Out: To stop receiving promotional email communications sent via the Foureyes Tool on the Dealer's behalf, click on the "unsubscribe" link in the communication or send an email to support@foureyes.io.
  Please note that the opt out applies only to email communications sent via the Foureyes Tool and only for the particular Dealer whose communications you've opted out of. You may continue to receive other marketing emails sent by the Dealer or the Dealer's third-party service providers or agents, and you may continue to receive marketing emails from other Dealers that use the Foureyes Tool. To opt out of other marketing communications sent by the Dealer, please see the Dealer's privacy policy for the relevant opt-out information. To opt out of email communications sent by the Foureyes Tool on behalf of other Dealers, you will need to submit a separate opt-out request with Foureyes for each Dealer.
  If you opt-out of marketing emails sent via the Foureyes Tool, the Dealer will still send you transactional emails, such as responses to your requests.
• SMS Opt-Out: To stop receiving SMS marketing communications sent via the Foureyes Tool on the Dealer's behalf, you can opt out at any time by responding with an opt-out notice in the SMS communication.

Please be aware that the Dealer may engage in targeted advertising through its third-party advertising partners. The Foureyes Tool does not serve targeted ads, and Foureyes does not directly engage in targeted advertising on the Dealer's behalf. For information about the Dealer's targeted advertising activities and your options, please see the Dealer's privacy policy.



7. Your Privacy Rights and U.S. State Privacy Disclosures
   Depending on the state where you reside, you may have certain privacy rights provided under applicable law. For more information, please see the State-Specific Privacy Addendum to the Dealer Privacy Policy Supplement.


8. How Long Foureyes Retains Personal Information
   Foureyes retains personal information for the purposes stated in this Privacy Policy Supplement, as directed by the Dealer and as required or permitted under applicable law. To determine how long we keep personal information, we consider the amount, nature, and sensitivity of personal information, the reasons for which we collect and process the information, and applicable legal requirements.


9. How Foureyes Protects Personal Information
   At Foureyes, we take our responsibility to protect the security and privacy of personal information seriously. The Foureyes Tool has implemented what Foureyes believes to be reasonable and appropriate administrative, technical, and physical data security measures designed to prevent personal information from being lost, used, accessed, altered, or disclosed in an unauthorized or unlawful way.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and we cannot and do not guarantee that personal information is completely secure and safe from such risks. If you have reason to believe that your information is no longer secure, please contact the relevant Dealer.

10. "Do Not Track" Preferences
    Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. There is no consensus among industry participants as to what "Do Not Track" means in this context. Like many websites and online services, the Foureyes Tool does not currently alter its practices when a "Do Not Track" signal from a visitor's browser is sent, except as specifically required by law. For information about "Do Not Track" please visit All About DNT. For information about Global Privacy Controls/Opt-Out Preference Signals, see the Dealer's privacy policy and the State-Specific Privacy Addendum to the Dealer Privacy Policy Supplement.


11. Children's Privacy
    The Foureyes Tool does not knowingly collect personal information from children younger than the age of 18 or under the age of majority without the consent of a parent or legal guardian, as required under applicable law. If you learn or believe that a child under the age of 18 or under the age of majority has provided us with personal information, please contact the relevant Dealer.


12. Changes to this Privacy Policy Supplement
    Foureyes may update this Privacy Policy Supplement from time to time. When Foureyes updates this Privacy Policy Supplement, we will revise the "Last Updated and Effective Date" at the top of this Privacy Policy Supplement and post a link to the updated Privacy Policy Supplement. Changes to this Privacy Policy Supplement are effective when they are posted. If Foureyes makes any material changes, the Dealer may provide you with notice as required under applicable law. Please review this Privacy Policy Supplement periodically to ensure you are aware of any such changes.